Quotes from
usability test participants

Our new design leapfrogs traditional ways of showing flight information. Here is what participants in our two rounds of usability testing had to say about it.

DIFFERENT FROM ANYTHING ELSE
"It's definitely different from anything that I've seen before…. It’s easier to figure out how long the flight will actually take. I actually like this, because sometimes if you’re looking at the schedules, then you kind of have to sit there and figure out how long this flight is actually going to be. Here you can just see at a glance how long it would take." -- Wilson

MAKE DECISIONS QUICKER
"It's simplified detail, where you get enough detail without a lot of unnecessary space being taken up off your screen. You can actually see more, and more quickly. You can make your decisions a lot quicker. You can compare and contrast definitely a lot more concisely. I just felt more organized with it, like I wasn't going to make any mistakes…. It's excellent, honestly. I really do like it."  -- Keith

MORE INFO AT A GLANCE
"Easy to read, that's for sure. I don't think I could ask for anything easier. It's very simple. I think the amount of information is just right. I would prefer to use [this one over Expedia] because at a glance my eye is able to see more information more readily than reading a lot of text." -- Brenda

CAN TELL IN AN INSTANT
"It is so different looking than anything else that I've seen before.... I probably would use this one over the Orbitz. I like how there's so many flights up here. The information is really easy to read as far as the times and price…. You can tell the shortest travel time definitely. You can tell in an instant if it’s going to have a layover." -- Nicole

ALL THE INFO YOU NEED
"It actually gives you all the information you need… without having to scroll down too far." -- Jessica

VISUAL APPROACH INTUITIVE, SIMPLE
"This is a more visual approach, rather than Travelocity or Expedia's approach, to how they present their flights. It pretty much tells me exactly everything I need to know about where I'm going, what time I'm going, when I'm going to get there, how long it takes. I thought it was really different.

"I would prefer [this design over Expedia], because it is more simple and it's easier on the eye. You don't have to do a lot of reading…. As for Expedia and Travelocity, most of their flights all look the same to me. But this one is different, because you can see exactly. I was able to get it fairly quickly. I just found it kind of intuitive, because it's so simple." –- Stephanie

 

A dramatically easier way to pick a flight online

Boykin-Ramini Design, LLC
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data versus pictures

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